This is part of a much larger article. For the previous entry in this article, please click here.
7. As a company that resolutely sticks to its guns, Nintendo are often referred to as being stubbornly arrogant and nonchalant in the face of consumer desires. But what Nintendo's fans aren't able to accept is that the principle tenet of good customer service requires organisations to be able to offer what customers want, and be able to tend to their needs and requirements.

Microsoft realised this last year, as it found itself having to do a U-Turn on many of its policies, in order to assure consumers that its business practices were consumer friendly, and that it had its customers best interests at heart. Of course, what is worth noting is that it was its unmitigated level of corporate flexibility (when Microsoft yielded to public pressure) that allowed Microsoft Games to be able to salvage its XBox brand after the XBox One was announced, and after consumers labelled the company's practices as being unethical and anti-consumerist.
Every relationship (if it is to survive) is based on compromise, with both parties perpetually locked in negotiations in order to hatchet out a resolution that is beneficial for all. By sticking to the...