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10. As an investor, one would like to see Nintendo invest some of its $10 Billion fortune in order to meet the demands of the marketplace. And although Satoru Iwata stated in the Corporate Management Meeting that Nintendo “need to make efforts to balance revenue with expenses to post operating income for the next fiscal year”, surely he must realise that short term cost-saving efforts would have long term consequences of not allowing Nintendo to equip itself with the necessary tools to compete in future.
Satoru Iwata needs to realise that he isn't wasting money, but investing it in Nintendo and the company's future – with short term “losses” eventually coming to yield long term dividends. Spending money is therefore not a loss-making exercise, especially if it allows Nintendo to safeguard its future.

But maybe that's the problem: Nintendo don't like to compete, yet also “cannot continue a business without winning”. Hence the reason as to why the company is looking towards an increasingly gimmick laden future where “from a medium to long-term standpoint, however, we don’t believe that following trends will lead to a positive outco...