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8. When Sony appointed Mark Cerny to helm its console production strategy, it recognised that Japanese gaming tastes were increasingly being seen as out of step with global gaming interests, with the mass market opting for a more western-centric approach in terms of its gaming tastes. Looking towards the West for inspiration, and wanting to stay abreast of global gaming conventions, Sony realised that a world leading solution would only be forthcoming from the source of western hegemony. In short, Sony Computer Entertainment sought out advice from eminent figures within the western games community.

Nintendo needs to adopt a similar strategy, and discard its insular approach towards console design, manufacturing and marketing. It needs to hire a few industry savvy advisers (like Mark Cerny) who can advise the company on how it can go forward, and also tailor its console manufacturing strategy to be more in line with market trends. If the market wants powerful hardware, robust online features, and games increasingly tailored for western tastes, then Nintendo needs to act accordingly.
As part of its radical transformation to establ...