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2. Take the “rebooted” Wii U console package as an opportunity to market the hell out of the console as well as its accompanying Mario 3D World game. Advertise the fact that it's the next console from Nintendo, and that the bundle contains arguably one of the best (and most exclusively desired) games of last year so as to ensure that the phrase “Only on Nintendo” actually comes to mean something again. Keep on marketing the console in a way that highlights its GamePad strengths, and never stop. Get people talking about the console via social networks (Twitter etc), and also do sponsorship deals with products and events that have a large following (eg football teams and their kits, as well as adverts during the Superbowl etc). By doing this, Nintendo would also help alleviate the perception problem that its consoles are solely aimed at children – and whilst Nintendo have sometimes tried to rectify this in the past (by packaging in the (visually unappealing) survival horror game ZombiU when the Wii U launched), it hasn't been long before the company has again fallen back into old habits.
My point is that Nintendo have always been mi...